PRIVACY POLICY

         Types of Personal Data Collected:

• Identity & Contact Information: Includes personal identifiers like name, address, date of birth, contact details, and various identification numbers (e.g., PAN, Social Security, etc.).
• Financial Information: Bank account details, credit/debit card information, income details, investment history, and spending habits.
• Employment and Residential Information: Employment details, income proof, residence status under banking and tax laws.
• Data from Third Parties: Information obtained from other sources like credit agencies, social media platforms, and joint marketing partners.
• Digital Activity Data: Information about browsing, IP addresses, device identifiers, and other data related to online activities (via cookies).
• Other Personal Information: Includes CCTV data, records of conversations, and behavioral data regarding usage of products and services.

          Sensitive Personal Data:

• Includes details like passwords, financial information (bank details, payment instruments), biometric data, health conditions, sexual orientation, and medical history. These are considered more sensitive and are handled with additional care.

          How Data is Collected:

• Data is gathered through user interactions, transactions, applications for products, public data sources, online activities (websites/apps), and third-party providers.

          Purposes of Data Processing:

• To provide, manage, and improve services and products (such as loan applications, credit card services, etc.).
• For fraud prevention, risk analysis, and credit assessments.
• For communication (e.g., providing product updates or customer service).
• For legal and regulatory compliance, including reporting to government or regulatory bodies.
• For improving user experience via analytics and personalization.

          Automated Decision-Making:

• Data may be processed through automated systems, which include profiling and decision-making algorithms to assess creditworthiness, risk, or suitability for certain products. Automated checks may also be performed for fraud detection.

          Data Sharing:

• Data may be shared with subsidiaries, affiliates, third-party vendors, service providers, co-lenders, collaborators, regulatory authorities, and others involved in transactions or product delivery.
• Sharing may be done for fraud prevention, credit scoring, legal compliance, or to facilitate services like UPI or payment systems.

          Consent and Legal Basis:

• By using the services or products, you provide consent for your data to be processed. You may also be asked for specific consent for certain activities (e.g., marketing, surveys, etc.).
• Processing is also carried out when required by law or for legitimate business interests, such as improving customer service or developing new products.

          Security and Risk Management:

• Security measures are implemented to protect data from unauthorized access, loss, or breaches. This includes encryption of passwords and sensitive information.